our brands

  • L’Oréal Paris is a leading total beauty care company based in Paris, France. Our main goal is providing affordable luxury for people who demand excellence in beauty. The L’Oréal Paris Brand Division of L’Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.

    L’Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.”— the concept behind the legendary advertising campaign for the Superior Preference® hair color launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth.

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  • For Garnier, beauty is within us all. Everyone possesses its own natural beauty and everyone has the power to make that beauty shine through. For Garnier the aim of beauty it’s all about happiness and feeling at ease with others.

    The first Garnier product was made by Alfred Garnier in 1904, a hair tonic. The full company name, Laboratories Garnier, originated in the 1920s as a producer of haircare products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The L’Oreal Group has owned Garnier since 1965.

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  • Kérastase is the first to benefit from the very best of L’Oréal’s advanced research and its numerous scientists dedicated exclusively to haircare. Kérastase is supported worldwide by L’Oreal advanced research, with 700 scientists (US, Brazil, China, India, Japan), 3,420 staff members from 60 different nations, 612 patents registered in 2010 and more than 1,000 products per year. Kérastase technology is distinguished by a unique formulation charter: prototype formulas with powerful active ingredients, high-tech molecular complexes and sensational textures, science inspired by the quest for beautiful hair.

    To ensure targeted effectiveness, product formulation procedures are highly demanding, piloted by a specifically-designed program including in vivo tests on all hair types. The evaluation center in Paris, the only one of its kind, has a panel of 8,000 volunteers and 60 experts and conducts 50,000 evaluations per year. The center’s 12 international testing rooms reflect the demanding standards of all of our hairdressers.

    Kérastase technology is distinguished by a unique formulation charter: prototype formulas with powerful active ingredients, high-tech molecular complexes and sensational textures, science inspired by the quest for beautiful hair.

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  • Essie Cosmetics provides beauty professionals with high quality nail polish in fashionable colors.

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  • L’Oreal hair products aims to bring all people only the best in professionally exclusive, fashion-forward technologies in safe, advanced products. Loreal Professionnel hair products provides exclusive professional answers to every hair care and styling need. Loreal Professional Paris hair products are sold successfully worldwide across 130 countries. Discover why the world’s leading hairstylists choose L’Oréal shampoo, conditioners, and styling products.

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  • In Swahili, the word “MIZANI” means balance and refers to the central concept behind the brand. Each MIZANI formula whether used alone or in combination, gently works to balance the forces of beauty and chemistry, creating radiantly healthy hair. The founding principle of the brand is “Beauty and Chemistry in Balance.” The balance refers to the moisture protein equilibrium that endows hair with the strength and flexibility it needs to stay healthy.

    In 1991, Soft Sheen and Redken Laboratories developed the original MIZANI brand that debuted with nine products offering a collection of holistic premium salon-exclusive hair care and treatment products targeted to the African American salon/stylist and their clientele. In 2001, after existing as part of the Soft-Sheen Carson group in Chicago where MIZANI initially served as their professional hair care brand, MIZANI evolved into the L’Oréal Professional Products Division.

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  • At Moroccanoil®, our passion is empowering beautiful transformations. We started with the original Moroccanoil Treatment which revolutionized the haircare industry. We built our reputation on positive word of mouth from runways to salons to editorial spreads. Our antioxidant infused, nutrient rich, innovative formulas are unmatched and provide dramatic results. That is why salon-exclusive Moroccanoil® is preferred by professionals and consumers alike — because our products simply work.

    Now, we’re bringing our oil infused, nutrient-rich, innovative formulas to body care

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  • Mixa Beauty lotion. Moisturizing and soothing effect: the milk of body Mixa returns to your skin its beauty, its sweetness e its brightness. It hydrates the skin in a optimal way. Enrihi in palm oil he(it) eases the skin. The body milk Mixed is very soft to the application. It spreads out easily and quickly penetrates without leaving the oily skin. Instructions: apply every day later toilet to the whole skin.

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  • Colonies BIEN-ETRE offers a compelling freshness and exceptional wealth of natural essences. Tradition and selection guaranteed.

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  • When Cetaphil® products were introduced more than 60 years ago, we made a commitment to offer gentle, effective products that restore, protect and maintain healthy skin. Today, Cetaphil® cleansers and moisturizers are recommended by more dermatologists and pediatricians than any other brand. And, with new skin care systems featuring advanced technology, our list of trusted products continues to expand.

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